Live Cashback just launched around 5/21/08. Live Cashback : A service to help find great rebates/discounts on products search.
Overall, Cashback just saves a lot of money if you’re a frequent online shopper. There is a MISCONCEPTION however that Cashback is nothing more than Microsoft handing you money to use Live Search. That is completely false. The people saying this never even looked or tried Cashback, and are just making plain assumptions. How is this not Microsoft giving out cash to use Live Search? Well:
- You have to BUY products to get "cash back" – The money you receive in your Cashback account comes straight from purchases you bought from the many online stores that Cashback supports. If you don’t buy a product, you don’t get the percentage rebate back into your account. A rebate is where you pay the original price for the product, but the store offers to give you a percentage of the money back (in this case, via Cashback)
- It’s not Microsoft’s money to give – It’s essentially YOUR money. The Cashback percentage listed on each item from each store, shows the percentage you get back. So you’re really just getting a piece of your money back, and you’re truly saving money
I think this is rather an ingenious way of getting Live Search up, and benefitting a lot of people. How so?
- Users – Get rebates on products and SAVE. Plus you can easily compare prices with other stores to find which has the best deal. It even include that total price after Cashback rebates
- Online stores – If users feel they’re saving a lot from this store, people will go buy there. That’s increased traffic.
- Microsoft – Increased use of Live Search, and might get some switchers
And getting your Cashback money isn’t hard. As soon as the amount of rebates hits $5, you click the "Pay Me" button right on your Cashback account, and receive your money via online bank account, PayPal, or by check.
Overall, Cashback SAVES people money. NOT a way for Microsoft to hand out money. Here’s some screenshots: