I thought this was rather amusing. Mary Jo Foley posted an article on how Microsoft’s going for a new name brand on Live Search. Some of the choices the Live Search team are testing around is Kumo, Bing, and Hook. Kumo is Japanese for ‘cloud’ or ‘spider’ depending on what Kanji characters are used. Bing (Bing.com) is currently the name of an Australian mail-automation company. Hook (Hook.com) is a dating site.
If you ask me, all three of them sound dumb. I’ve never been fond for Japanese names, Hook sounds like a XXX porn thing, and Bing is too easy to make fun of. BING!!!
Personally, I think Live Search is fine as it is, and changing what most people are already familiar with could be disastrous. But if I had to, here would be some of my options:
- iSearch (isearch.com) – Internet Search, get it? iSearch this. iSearch that. Quick and easy to say. I could imagine this as a cool AJAXy site, with a Tafiti-like layout. And no, Apple is not the only company that should be allowed to use the ‘i’ prefix moniker to all their products.
- Super Search (ss.com) – Super search. Super Search gives super results. It’s user generated, where people can fix up the results to make it more relevant.
- LookUp Search (LookUp.com) – You know another synonym for googling is to "look up something". So there’s Look Up search!
Well, they were the best I could come up with. But maybe keeping Live Search brand is better than making a whole new brand and having that fail worse, and taking a long time to catch up to consumers. Well, unless the new branded Live Search improves drastically with more feature and relevancy, but that’s really unlikely.